SPECIFICS OF TRANSLATING NUMERONYMS: LINGUISTIC ASPECT
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Abstract
Introduction. The rapid digitalization of communication and the integration of languages into the global scientific and technological space have contributed to the emergence of innovative linguistic units aimed at language economy. Among them, numeronyms ‒ lexical formations combining alphabetic and numeric components ‒ have become widespread in IT, business, political, and online discourse. Despite their active functioning, their translation into Ukrainian remains insufficiently systematized in modern translation studies.
Purpose. The article aims to investigate the structural and semantic characteristics of numeronyms and to determine effective linguistic strategies for their adequate rendering in English-Ukrainian translation, taking into account the specifics of the recipient language.
Methods. The research is based on a complex of general scientific and specialized linguistic methods, including descriptive analysis, structural and semantic analysis, contrastive analysis of English and Ukrainian, functional-pragmatic approach, and elements of translation analysis used to systematize translation strategies.
Results. The paper defines the linguistic nature of numeronyms and classifies them into three types such as quantitative (alphanumeric contractions), phonetic-based, and conceptual numeronyms. Their cognitive, marking, and expressive functions are identified. The study outlines key translation strategies such as direct borrowing and transliteration, explicatory (descriptive) translation, morphological adaptation and calquing, and compensatory transformation in informal discourse. It is established that quantitative numeronyms often function as international graphic codes and may be preserved in translation, whereas phonetic numeronyms pose greater difficulties due to differences in phonological systems.
Originality. The article provides a comprehensive linguistic and translation-oriented analysis of numeronyms as a hybrid, polyfunctional phenomenon of digital communication and systematizes translation strategies depending on discourse type and target audience.
Conclusions. Translating numeronyms requires decoding their internal structure, determining their semantic and pragmatic function, and selecting a context-sensitive strategy. The author suggests preserving original forms in professional IT and business discourse, while applying explicatory or adaptive strategies in public and general texts. Further research should focus on developing a genre-based typology of translation solutions and examining numeronyms in intercultural communication.
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