MECHANISMS OF FORMATION AND DECONSTRUCTION OF THE “HORIZON OF EXPECTATIONS” IN MODERN ONOMASTICS

Abstract

Introduction. The article addresses the fundamental transformation of the proper name
(ideonym, anthroponym, toponym) within the contemporary cultural paradigm of metamodernism. In the current communicative discourse, the proper name has evolved from a static identifier and nominative unit into a complex tool for intellectual play, manipulation, and recoding of the recipient's perception. This shift
necessitates a revision of traditional onomastic categories through the lens of reception aesthetics.
Purpose. The primary aim of the research is to identify the specific functioning of the proper name as a boundary construct operating at the intersection of nomination, text, and discourse. The study seeks to define the concept of the “onymic horizon of expectations” (adapted from H. R. Jauss) and to systematize the linguo-pragmatic mechanisms of its deconstruction – ranging from semantic shifts to glitch effects.
Methods. The study employs a complex methodology combining structural-semiotic analysis to identify the internal hierarchy of the onym, discursive analysis to study the pragmatics of the name in the context of digital culture, and elements of reception aesthetics to model the reader’s reaction to the onymic anomaly. The empirical basis includes titles and names from modern Ukrainian literature (works by Yurii Izdryk, Yurii Andrukhovych), translations of experimental prose (Mark Z. Danielewski) and contemporary cinema.
Results. The research reveals that the deconstruction of the onymic norm is not chaotic but occurs on three systemic levels corresponding to the boundary nature of the name.
Deconstruction of the text boundary (visual-graphic glitch): The study analyzes the disruption of the graphic code through technomorphism. Examples such as “AM™”, and Yurii Izdryk’s works “Flash Drive.
Defragmentation” and “Flash Drive-2GB” demonstrate the transformation of a literary title into a visual object or technical interface, forcing the reader to decode the name as a digital signal.
Deconstruction of the nomination boundary (ontological glitch): This level reflects the strategy of the “zero sign”. Through the analysis of the collection “TAKE” (desemantized pronoun), titles like “Untitled”, and the anthroponym Ilona Ts., the author illustrates the mechanism of semantic reduction, where the name refuses to identify the essence or reduces the character to an initial.
Deconstruction of the discourse boundary (axiological glitch): The article explores stylistic
dissonance. Titles such as “Moscoviada” and the anthroponym Zara Tlusta are analyzed as instruments of communicative shock, violating the cultural and aesthetic horizon of expectations.
Originality. The article theoretically substantiates the definition of a modern ideonym as a boundary
construct. It introduces and justifies the term “onymic glitch” to describe a specific category of names characterized by intentional structural or semantic deformation. Unlike a linguistic error, the onymic glitch is interpreted as a marker of the “new sincerity” and a key artistic device of the digital era.
Conclusion. The research concludes that the onymic glitch is a systemic phenomenon indicating the blurring of boundaries between the text, the visual image, and the digital code. The deconstruction of the horizon of expectations transforms the recipient from a passive consumer of information into an active coauthor and decoder of meanings, fundamentally recoding the perception of the artwork.